A wholesale show is typically only open to approved buyers from stores and businesses. These buyers purchase merchandise in quantity to resell to their customers. Most of the time they place orders which are fulfilled by the vendor later. There are very few "cash and carry" transactions - except at the very end of a show when some merchants sell their samples at a discounted price. This system can work very well for someone like me, who produces products by hand. I don't have to produce a lot of inventory for the show - only a sample of the products in my line. When I head home to start creating, the pieces that I make have already been purchased.
|View down the aisle|
The booth space is defined by what's called a "pipe and drape" system. Literally, they are connected pipes with drapes hanging from them! This is what mine looked like when I arrived last Thursday.
|Booth In Progress|
Every show is a little different and the display is never exactly the same. Putting it all together is like a big jigsaw puzzle. It's all about height, levels and balance. My booth set-up has changed a lot of the years. I'm currently using natural slate pieces with white risers and gray tables. The colors work well with the jewelry and coordinate with my new logo.
|Close-up of my current display.|
By sundown Thursday, I have everything in place and ready for customers to arrive in the morning!
My booth did it's job Friday, Saturday and Sunday. Now it's Monday afternoon, the last day, and the event is winding down. In a few hours everyone will pack up and go home. Back to the studio tomorrow to start creating jewelry and shipping out orders! See you next time Denver Gift Show!